Company
InfoBeans
Timeline
10 days
My Role
Design Lead
Responsibilities
Market Research
Branding Design
Design Direction
Visual Design
Prototyping
Prompt Engineering
Overview
In today’s fast-paced product development landscape, teams need tools that spark creativity, foster alignment, and streamline workflows. We set out to create an AI-powered platform that empowers team’s product ideation and development. The result: a solution that enhances decision-making and drives innovation, delivered in just 10 days.
By combining proven methodologies with cutting-edge generative AI, this platform empowers teams to ideate, strategize, and collaborate more effectively, simplifying complex tasks and boosting productivity across startups and established enterprises alike.
Visit expona.io
Main Goals
Create a Brand and User-Centered Experience: Build a cohesive, user-friendly platform optimized for seamless interaction across all devices
Empower Decision-Making: Integrate AI with design methodologies for real-time collaboration, enabling faster and more informed decisions.
Challenges
& Strategies
To successfully deliver the tool in 10 business days, we faced several challenges. For each one, we implemented a targeted strategy to ensure a seamless, high-quality outcome. Below are the key challenges and the strategies that helped us overcome them:
Challenge
Strategy
Tight Timeline & Lean Team
Delivering a polished product quickly, with a diverse, remote team (designers, developers, sales, and others).
Real-Time Iteration
Rapid prototyping and quick feedback allowed us to refine the product in real-time.
Cross-Functional Coordination
Seamless communication across time zones and contributions management from multiple team members.
Team Empowerment
Involving every team member in decision-making helped foster diverse perspectives and streamlined communication.
Quality vs Speed
Balancing rapid execution with high-quality results.
Agile Workflow
Emphasizing iteration, daily check-ins, and stand-up meetings to ensure both speed and precision.
Complex AI Usage
Effectively training and testing our own AI model to ensure the tool's functionality and provide unique, user-tailored results.
Prompt Engineering
Focused on crafting precise prompts to generate consistent, on-brand content and visuals, ensuring accurate, user-specific outputs in the tool.
Timeline & Process:
A Day-by-Day Breakdown
The timeline for Expona.io was incredibly tight, we adapted quickly, leveraging AI tools and refining our approach to deliver high-quality results. Here’s how we spent each day:
Building the Brand
The balance of innovation and human connection was central to crafting an experience that felt both futuristic and grounded in creativity.
Combining mixed media with a human-centered focus, we ensured the platform felt approachable despite being powered by AI. This design approach was key to making Expona.io feel not only cutting-edge but also accessible and inviting—making that users felt at ease when interacting with the platform, despite its advanced AI capabilities.
Meet
Expona
A suite of AI-driven tools that streamline product development, enabling teams to collaborate and innovate efficiently within a unified platform.
Accelerating user-centered decisions & product strategies
From project initiation to idea exploration, focusing on innovative solutions, we prioritized user-centered design, addressing genuine needs and challenges.
Ideation
Tool
Generate creative, tailored ideas aligned with specific industry goals. By simply inputting key project information, users receive a diverse set of ideas that drive the brainstorming process. The ability to edit, refine, and share these outputs ensures the ideas are actionable and relevant.
Quickly expands idea generation, focusing on innovative and relevant solutions.
Persona
Creation
Builds accurate, data-driven user personas, which help teams understand their target audience. By filling out basic details about the market and typical users, the AI generates a detailed protopersona, including goals, pain points, and behaviors—ensuring a user-centered approach throughout the project.
Facilitates user-focused design, enabling teams to craft products that effectively address user challenges.
Five Whys
Analysis
Structured problem-solving framework that helps teams dig deeper into issues and uncover their root causes. Users answer a series of "Why" questions, generating insights that allow for more effective solutions. This tool aids in addressing complex problems with clarity and precision.
Digs into root causes, enabling teams to develop effective, long-term solutions and avoid repeated problems.
Vision Board
Creation
Enables teams to visually communicate the story of their solution. By inputting basic project details, users receive a narrative representation, including challenge, solution, results, and conclusions. This helps ensure alignment and clarity across teams and stakeholders.
Provides a visual summary of project goals and outcomes, enhancing stakeholder understanding and alignment, which streamlines collaboration and decision-making.
The Outcome
In just 10 days, Expona.io was successfully launched with a fully functional, polished product and a cohesive brand identity. Expona.io sets a new standard in product development, where AI and design work together to enhance creativity, improve team alignment, and streamline ideation.
Delivered in record time, it exemplifies how businesses can now reimagine product development—faster, smarter, and more aligned than ever before.
Key Learnings
Collaboration is Essential
Regular communication kept the team aligned across time zones.
AI Accelerates Creativity
Regular communication kept the team aligned across time zones.
Design Drives Success
Early investment in brand identity and user experience paid off.
Agility is Key
Iteration and quick decision-making allowed us to meet the tight deadline without sacrificing the outcomes.
NEXT PROJECT
Redesigning
Livestream Experience
Taboom Livestreams