With a user base exceeding 500k and an unchanged user flow and interface since its 2021 launch, it was imperative to revamp the journey. The aim was to make it more welcoming for both new and existing users, and to highlight relevant content.
CHALLENGE
To design, prototype, and scope a new homepage experience that would captivate the audience, encouraging them to engage with livestreams, while also showcasing the diverse events and creators on the platform.
ROLE
I took lead on the research and exploration of various solutions for the redesign. The strategy was to cast a wide net initially, then refine based on user feedback and business requirements.
The original interface had a glaring issue: a lack of clarity on user actions, especially during non-live events. It was cluttered with about 10 different buttons and a jumble of content that didn't effectively convey the app's purpose. User feedback revealed additional problems:
The challenge was to present Taboom's livestream guide in an engaging and user-friendly manner. We devised three distinct interaction paradigms, each emphasizing different user interests and product features. Prototypes were created for each scenario, followed by user interviews to gauge the pros and cons.
Showcase variety of livestream events
Promote content creators
Get to know users and their interests
Increase time users spend in the app
Show events happening 24/7
Promote and sell products using Live Commerce Feature
GETTING TO KNOW USERS
A customizable onboarding process was introduced to enhance the app's initial user experience. By acquainting users with the app's offerings and understanding their event preferences, we could tailor the experience, boosting user retention.
LEARNING FROM INTERVIEWS
Two primary user groups emerged:Those who value a personalized livestream feed, and those who prioritize scheduled livestreams, seeking detailed statistics and insights.
ACCOUNT CREATION
I revamped the splash screen for a modern look and introduced alternative sign-up methods. Users could now explore the app without committing their personal details, with a seamless transition to the login screen when ready.
CUSTOMIZATION
The challenge was to make customization engaging and efficient. I introduced expandable options and playful micro-interactions, allowing users to select categories, livestream formats, and preferred artists.
After exploring numerous designs and gathering input from the team and key stakeholders, we settled on a hub-and-spoke navigation system.
The live events now have a looping video, bringing movement to the app's main area, capturing user’s attention, being invited to watching current live events.
Easy way for users access their preferences and personal information
Scrollable area where user can browse events happening live, and scheduled ones that match their interests.
Based on user’s interests - predefined during onboarding or in user profile settings, along with livestreams watched in the past.
Exclusive offers, available only during livestreams at the platform.
An invitation for people to start creating content, and making money at the platform, while showcasing successful creators already using the platform
Next events manually added to user watchlist, in chronological order
Shortcut for user to set preferences on when and what events they want to receive alerts.
Highlighted livestream moments of the week, in a shorter format
Easy access to Landing Page, Categories, Start Livestream, Watchlist and Search pages
With a robust mobile solution in place, the next step was to optimize for desktop. Several designs were proposed, evaluated, and refined based on team feedback and user interviews.
Regrettably, despite these successes, the startup was eventually discontinued due to economic challenges and management decisions.
Mariana Toledo
Giane
Maia
Gabriela Mozas
Rodrigo "Gordinho" Abreu
Bruna Hozokawa
