Experience
For the past decades I've worked as a Web Designer & Art Director, proudly involved in projects for a wide variety of environments including startups, tech companies & digital agencies with clients in United States & South America.
Senior Product Designer
Infobeans (2022-2024)
Global enterprise partner delivering innovative design and software solutions to solve real-world problems with user-centered strategies.
- Co-created an AI-powered ideation tool, delivered in 10 days, utilizing prompt engineering to optimize asset generation (images and text) for end users.
- Redesigned SAG-AFTRA Health Plan Benefits Payment portal, improving user flows, visual design, and responsiveness, managing the project end-to-end.
- Directed design of a fractional fine art live auction platform, creating high-fidelity prototypes and workflows in Figma and Protopie.
- Led design of native iOS and Android apps for a luxury property management company, improving workflows, and tenant and property managers satisfaction.
- Developed Figma plugins to automate pattern library creation, optimizing design documentation and engineering handoff.
Head of Design
TABOOM (2020 - 2022)
Brazilian platform redefining live streaming and live commerce, with innovative ways for artists and audiences to connect through interactive digital experiences.
- Led the design team, managing workflows, setting priorities, and mentoring junior designers.
- Directed design of desktop and mobile apps for iOS and Android, completing the project in 2 months, from discovery to implementation.
- Built a scalable design system using atomic design principles and documented assets in ZeroHeight.
- Created high-fidelity prototypes and interactive mockups, accelerating stakeholder approvals.
- Designed marketing materials and promo pages using tools like Mailchimp, Webflow, and Typeform.
Design Lead
Exygy (2014-2019)
San Francisco digital agency dedicated to creating a strong impact in rethinking user experiences and building user-friendly digital products.
- Co-led the creation of the San Francisco Affordable Housing Portal, digitizing the application process, reducing submission times and achieving 85% digital adoption.
- Directed development of a digital ecosystem for Stanford School of Earth & Sciences, increasing course enrollment by 420% and user engagement by 170%.
- Revitalized QURE's Clinical Performance and Value vignette platform, improving data quality and user engagement.
- Built a multilingual, accessible website for San Francisco Human Services Agency, enhancing accessibility for 200,000+ users.
- Overhauled the BART mobile app, improving app ratings by 25% and serving 500K daily riders.
- Enhanced Philanthropy University’s online learning platform, increasing registration conversions by 72%.
Key Skills
Design & Prototyping Tools
- Figma
- Webflow
- Adobe Creative Suite
- Pen, Paper & Post-its
- Protopie
AI & Automation in Design
- Generative AI for asset creation
- Prompt engineering
- AI-enhanced workflows
- Automating design systems & documentation
- AI-powered UX research
Methodologies & Processes
- Human-Centered Design
- Design Thinking
- Atomic Design
- Design Sprints
- Agile Process
Technical Knowledge
- HTML/CSS Basics
- Understanding of Front-End Development
- Responsive Design
Core
Competencies
- Product Design
- User Experience (UX)
- Visual Design
- Design Systems
- User Research
- Prototyping
- Branding Design
- User Interface (UI)
Resumé